Love Signs in Virginia

Large Decorated Letters that spell the word Love and in the background Blueridge mountains — Love Sign at Peaks of Otter Winery

Have you ever been driving through Virginia and suddenly come across these huge, colorful letters spelling out "LOVE"? They're hard to miss, standing tall on grassy patches by the roadside or at the entrance of small towns. You might have even stopped to take a photo with them, like so many others do.

These LOVE signs are more than just roadside attractions; they're part of a long-standing tradition that started back in 1969 with the "Virginia is for Lovers" campaign. The idea was to promote Virginia as a destination for lovers of all kinds – whether you love nature, history, food, or just a good road trip.

Large Decorated Letters that spell the word Love — Love sign in Lovettesville Virginia

Over time, these signs have become symbols of community pride and identity, not just in Virginia but also in neighboring states like West Virginia, North Carolina, and Tennessee, especially in the Southern Appalachian region. Each town puts its own spin on the letters, decorating them with local flair to showcase what makes their corner of the world special.

giant Adirondack chairs on Chincoteague Island on Virginia's Eastern Shore. Four chairs, each 10 feet tall — Love Sign Chairs in Chincoteague, VA

So, the next time you're cruising through Virginia or the Southern Appalachians, keep an eye out for those LOVE signs. They're more than just letters; they're a reminder of the warmth and hospitality that this region is known for. And who knows, you might just find yourself falling in love with a new place along the way.

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